M.B.C. Collect newest information of industry Base on four directions of research: information, technology, strategy, and creativity. Propose [Brand perpetual motion machine] method of intelligence marketing by conclusion of characteristic
of marketing/media/audience.
Provide most advanced and all aspects intelligence marketing service with brand servicing tools
[Marketing Rubik]
M.B.C.
Research Direction
INFORMATION Typical marketing cases, instant change of marketing environment primary industrial information, preference of audience’s taste, deeply analysis collected information and propose unique standpoint.
TECHNOLOGY Sophisticated inspiration,excelsior implementation, art feel of technology, all aspects intelligence in marketing, strict standard of involved industries, seeking ultimate realization means of intelligence marketing
STRATEGY With business value, up to standard of own brand expectation, digging unique attraction of brand, set research direction of strategy.
CREATIVE CREATIVE
M.B.C. Philosophy
Brand perpetual motion machine Through sort and redefine the brand.
Seeking the new mode of intelligence marketing for brand.
Empower the brand by intelligence consistently .
BRANDING LOOP Living in information era and influenced by bombing type advertisement, the “hit news” always pop-up and disappeared everyday.
Accompany the rapidly development of information era and growth of media volume, audience shown a new mode of information receiving: actively sorting and fragments receiving.
Brand need precisely and pithy symbol and mentality eagerly in the unstable circumstance, and establish a new brand philosophy turning traditional marketing to intelligence marketing.
M.B.C.
EMPOWER BRAND
CONSTANTLYS
AND DYNAMICALLY
DEVELOPMENT BY
M.B.C. Marketing tools
Treat brand as axis, flexible response in multi-angle way and all aspects way.
M.B.C. rubik’s cube of marketing
Sense of times Forecast the trend of future marketing by the historical logic.
Hormone bombing Raise “hunger”,drive real time interactive.
Superiority Deny the immutable
Seize advantage by minority
No making without breaking Keep vitality and creativity,
destruction before construction.
Speed perception Do the right thing in right moment.
Closed loop of ecology Insight essence, symbiotic brand and client.